After it’s successful premiere in Cannes, Washington and London where it opened 2018 British Urban Film Festival (BUFF), BUFF Originals is set to release Clare Anyiam-Osigwe ‘s directorial debut film titled ‘No Shade’ in UK cinemas on 2nd November
‘’No Shade’’ was written and directed by Clare Anyiam-Osigwe, the award-winning dermatologist.
Clare Anyiam-Osigwe is Nigerian-British entrepreneur and the first Black British female to be honoured by the Queen for services to dermatology in 2017. With the latest development, she will become the 6th Black British female director in history to have a feature film released in UK cinemas with her debut feature, ‘No Shade’ on Friday the 2nd of November.
A lot of people are hoping that this will mark the beginning of additional opportunities for black female directors. British audiences had to wait nine years for history to repeat itself, with the 2004 UK theatrical release of Amma Asante’s BAFTA award-winning debut, ‘A Way of Life’.
Speaking ahead of the release, Clare Anyiam-Osigwe said:
“From ‘Welcome II the Terrordome’ to Wakanda in ‘Black Panther’, black directors have taken ownership on the constant feud that prevails amongst black people concerning what it means to be black and what it means to be favoured amongst one’s own race. Spike Lee has embraced this issue more than most with films such as ‘School Days’ in the 1980’s and ‘Jungle Fever’ in the 1990’s.
“Today in 2018, I find myself taking ownership on the same issue albeit from the perspective of a dermatologist who has seen and heard from clients first hand, the long term effects of colourism”.
‘No Shade’ explores the hardships of the modern dating world through the dysmorphic presence of colourism as well as the fetishization of black women in a way that is tactful and honest.
Jade (played by actress Adele Oni) is both effervescent and relatable as a 28 year old single woman of dark complexion who just “can’t seem to get it right,” let alone liberate herself from her unrequited love for the repressive and colorist Danny (played by Kadeem Pearse).
Summary: Jade, a successful freelance photographer is hopelessly in love with her best friend of 10 years, bar manager Danny. She discovers through several challenging encounters both personally and professionally that the one thing keeping them from happy ever after is her inherent beauty – her complexion and skin tone. Her shade.